2023 Highlighter Trends

The Latest Must-Have Shades and Formulas for a Radiant Glow

As we dive into the new year, it’s time to start thinking about the latest beauty trends that will take center stage in 2023. One trend that’s been growing in popularity over the past few years is highlighter. And in 2023, we’re expecting to see even more exciting developments in this category. From new shades to innovative formulas, here are the latest must-have highlighter trends to look out for this year.

Soft, Subtle Glow

While bold and blinding highlighters have been all the rage in recent years, we’re seeing a shift towards a more natural, subtle glow in 2023. Think soft, diffused radiance that looks like a healthy, lit-from-within glow. This trend is all about enhancing your natural beauty, rather than creating an exaggerated, high-shine effect. To achieve this look, opt for highlighters with finely milled shimmer particles and subtle shades that complement your skin tone.

Multidimensional Shine

Another trend we’re expecting to see in 2023 is multidimensional shine. This look involves layering different highlighter shades and textures to create a complex, multidimensional effect. For example, you might layer a metallic gold highlighter over a rose gold base, or mix a cream highlighter with a powder to create a custom shade with added dimension. This trend is all about experimentation and finding unique ways to create a customized, high-impact glow.

Innovative Formulas

In 2023, we’re also expecting to see a surge in innovative highlighter formulas. Brands are experimenting with new textures and delivery methods, like bouncy jelly highlighters, liquid highlighter drops, and powder-to-cream formulas. These new formulas not only offer exciting new ways to apply highlighter, but also provide different levels of intensity and versatility. For example, liquid highlighter drops can be mixed with foundation for an all-over glow, while bouncy jelly highlighters can be used for precise, targeted application.

Sustainable and Clean Ingredients

In the age of eco-consciousness, consumers are more concerned than ever about the ingredients in their beauty products. And highlighters are no exception. In 2023, we’re expecting to see a surge in clean and sustainable highlighter options, made with ethically sourced, natural ingredients. Brands are also using more environmentally-friendly packaging, like biodegradable or reusable options. This trend reflects a growing awareness of the impact of our beauty choices on the planet and our health.

Innovative Packaging

Another exciting trend we’re seeing in 2023 is innovative packaging. Brands are experimenting with new ways to package and deliver their highlighters, like unique compacts, stick formulas, and even highlighter pens. This not only adds an element of fun and creativity to the application process, but also makes highlighter more portable and convenient to use on the go. For example, a highlighter pen can easily be thrown in your bag for touch-ups throughout the day.

New Shades for Diverse Skin Tones

One of the most exciting developments in the beauty industry in recent years has been the push for more inclusivity and diversity. And in 2023, we’re seeing this trend continue with a wider range of highlighter shades for diverse skin tones. Brands are recognizing the need for more shades that complement a wider range of skin tones, including deeper shades with warm undertones. This trend not only reflects a growing awareness of the need for inclusivity in the beauty industry, but also offers more options for people with all skin tones to achieve a radiant glow.

Overall, 2023 is shaping up to be an exciting year for highlighter trends. From soft, subtle glows to multidimensional shine and innovative formulas, there’s something for everyone to try. And with a growing emphasis on sustainability, inclusivity, and innovation, we can expect to see more exciting developments in this category as the year goes on. So, whether you’re a fan of the natural look or prefer a bold, high-impact glow, there’s no doubt that you’ll be able to find a highlighter that suits your style and needs in 2023.