In the world of clean beauty, empowerment goes beyond skincare and makeup—it’s about supporting women-owned businesses and championing female entrepreneurs. From sustainable sourcing to ethical practices, these three clean beauty brands not only prioritize natural ingredients but also uplift and empower women in the beauty industry. Let’s explore how these brands are making a difference and why supporting female-owned businesses is more important than ever.
1. BeautyCounter
Founder: Gregg Renfrew
Mission: BeautyCounter was founded on the belief that beauty should be good for you. Gregg Renfrew, a passionate advocate for health and safety in the beauty industry, launched BeautyCounter in 2013 with a mission to provide safer, cleaner beauty products without compromising on performance.
Why We Love Them: BeautyCounter is more than just a beauty brand; it’s a movement for change. Renfrew and her team are dedicated to advocating for stricter guidelines and regulations in the beauty industry to ensure that the products we use every day are safe and non-toxic. Their products are formulated without harmful ingredients such as parabens, phthalates, and synthetic fragrances, and they undergo rigorous testing to meet the highest safety standards.
Top Product Recommendation: BeautyCounter’s Countertime Tetrapeptide Supreme Cream is a luxurious anti-aging moisturizer that harnesses the power of clean ingredients to hydrate, firm, and nourish the skin, leaving it visibly smoother and more radiant. Formulated with plant-derived peptides and potent botanical extracts, this cream is a must-have for anyone looking to indulge in clean, effective skincare.
2. RMS Beauty
Founder: Rose-Marie Swift
Mission: RMS Beauty is the brainchild of celebrity makeup artist Rose-Marie Swift, who wanted to create a line of clean beauty products that would nourish and enhance the skin while also showcasing the natural beauty of her clients.
Why We Love Them: RMS Beauty is all about simplicity and purity. Their products are made with raw, food-grade organic ingredients that are not only safe and non-toxic but also highly effective in improving the health and appearance of the skin. From their cult-favorite “Un” Cover-Up concealer to their versatile Lip2Cheek stains, each product is designed to multitask, simplifying your beauty routine without compromising on quality or performance.
Top Product Recommendation: RMS Beauty’s Living Luminizer is a game-changer when it comes to achieving that coveted dewy, lit-from-within glow. Formulated with coconut oil, beeswax, and mica, this sheer, pearlescent highlighter melts into the skin, imparting a natural radiance that looks effortlessly beautiful on all skin tones.
3. Ilia Beauty
Founder: Sasha Plavsic
Mission: Ilia Beauty was founded by Sasha Plavsic, who was inspired to create a line of clean, high-performance makeup products that would bridge the gap between natural and conventional beauty. With a focus on transparency and innovation, Ilia Beauty is committed to creating products that are both safe for the skin and good for the planet.
Why We Love Them: Ilia Beauty combines clean, natural ingredients with cutting-edge formulations to deliver makeup products that not only look beautiful but also feel amazing on the skin. Their range of products, from silky smooth lipsticks to velvety soft foundations, is designed to enhance your natural beauty while providing skincare benefits. Plus, their sleek, sustainable packaging reflects their commitment to environmental responsibility.
Top Product Recommendation: Ilia Beauty’s Super Serum Skin Tint SPF 40 is a must-have for busy women on the go. This lightweight, serum-infused tinted moisturizer provides sheer, buildable coverage while delivering potent skincare benefits, thanks to its blend of hydrating hyaluronic acid, protective zinc oxide, and nourishing plant extracts. Plus, with broad-spectrum SPF 40 protection, it’s the perfect all-in-one product for effortless, everyday beauty.
In conclusion, clean beauty is not just a trend; it’s a movement towards safer, more sustainable products that empower women to look and feel their best. By supporting female-owned clean beauty brands like BeautyCounter, RMS Beauty, and Ilia Beauty, you’re not only investing in your own health and well-being but also uplifting and celebrating the achievements of inspiring female entrepreneurs. So why not make the switch to clean beauty today and join the movement towards a brighter, more beautiful future for all?