Clean Beauty Myths

Lies and Truths About Clean Beauty

If you’re not careful, the beauty products you use every day could be full of toxic ingredients. At 100% Pure, we believe that luxury and safety should never have to be compromised. We only use ingredients known to be safe for human health in our products. Here are five myths about “clean” beauty products:

• PIGMENTS THAT ARE CLEAN AREN’T CHIC

The technology in clean makeup has progressed to a point where there are no longer any compromises that need to be made in terms of color or texture. The 100% Pure Fruit Pigmented® Lip Glaze is the perfect example.

• CLEAN BEAUTY PRODUCTS ARE NOT EFFICIENT

Many people think that natural or “clean” beauty products are less effective than those with synthetic ingredients. However, there is no scientific evidence to support this claim. In fact, research suggests that natural ingredients can be just as effective – if not more so – than their synthetic counterparts. Clean beauty products do not contain any of the common texturizers, artificial fragrances, or filler ingredients that are used in conventional cosmetic options. These clean products tend to have more potent active components than their traditional counterparts and have undergone clinical and consumer testing with impressive results. 100% Pure Fruit Pigmented® Eye Shadow is a prize-winner product that proves clean beauty not being efficient is a big lie! 

• CLEAN BEAUTY NEEDS TO BE ALL-NATURAL

Many synthetic ingredients are not only as safe but sometimes even safer than their natural counterparts — and can be more eco-friendly too. While some brands remain loyal to exclusively using organic materials, others have been utilizing synthetics for years without compromising safety or sustainability.

• CLEAN PRODUCTS ARE NOT SAFE FOR SENSITIVE SKIN

For those with sensitive skin, 100% Pure has created products to address this issue specifically. For instance, their pH-balancing spray is formulated with a gentle hypochlorous acid that helps comfort and soothes irritated skin. On top of that, 100% Pure products focus on using clean mineral ingredients for sunscreen rather than chemical ones which are known for causing various forms of irritations in beauty care products.

• CLEAN IS JUST A LEGAL TERM

Unfortunately, there is no legally binding definition for “clean” or similar terms. At 100% Pure, however, we define clean as products that are created without components known to be detrimental to health. 100% Pure is devoted to making the purest and healthiest products, while also educating our customers on why being completely organic is so essential. Deeply care about environmental sustainability and improving the lives of people around the world—as well as giving back to those in need. 100% Pure’s mission embodies a passion for living with compassion, kindness, and empathy.