Here are some skincare trends that might gain popularity in 2023:
As people become more environmentally conscious, the demand for skin care products made with sustainable and biodegradable ingredients will likely increase. Brands may focus on reducing their carbon footprint and packaging waste to cater to this growing trend.
Personalised skin care is gaining traction, and it may continue to gain momentum in 2023. Consumers are looking for products that are tailored to their specific skin type, age, and concerns. Artificial intelligence and machine learning technologies are likely to play a more significant role in this trend, as they can analyse data and provide personalised recommendations.
Vegan and plant-based lifestyles are growing in popularity, and skin care products are no exception. In 2023, we may see more brands offering plant-based and vegan products that are free of animal-derived ingredients and harsh chemicals.
Consumers are looking for products that can do more than one thing, such as combining sunscreen with moisturiser or serum. In 2023, multi-functional products are likely to gain more popularity, as people look for ways to simplify their skin care routine and save time.
Skin care is increasingly being linked to wellness and self-care. Brands are likely to incorporate more ingredients that promote relaxation, stress reduction, and overall well-being into their products, such as adaptogens and CBD.
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