The harsh truth is that many of the products we use every day are teeming with chemicals that aren’t just bad for our skin–they’re dangerous for our bodies, too. A natural alternative is to employ plant-based ingredients in your products; not only do these ingredients avoid any toxic materials, but they also work wonders for improving and beautifying your complexion!
If you’re unsure of which natural ingredients to use in your products, let us help.
100% Pure promises to provide items that work better than conventional beauty products, all while using only natural ingredients and maintaining high industry standards.
Several years ago, clean beauty progressed from a social media trend to a staple in the mainstream market. Today, it’s not uncommon to see words like “clean,” “green,” or “pure” on cosmetic labels. The issue is that these terms are unregulated and have no real meaning in the cosmetics industry. Your favorite products could contain everything from formaldehyde to coal tar without you knowing.
When it comes to the regulation of clean cosmetics, things get even more complicated. There is no set definition for the terms “clean,” “green,” or “natural,” so each company can interpret these words however they want and then market their products to you based on those definitions. If you don’t know or trust the company making the product, chances are you won’t be able to trust their product either.
Although organic cosmetics aren’t entirely safe, there is more regulation surrounding what can be labeled as such. For example, some cosmetic ingredients (pigments and minerals) cannot be organically sourced because they’re not living ingredients.
It’s crucial to use clean beauty products since they protect your skin, body, and the environment; however, in order to take advantage of quality clean beauty items, you must be able to trust your brand implicitly.
You might be wondering how to tell if a beauty brand is trustworthy. Here are some things to look for:
If you can’t find these answers easily, it’s probably not a brand you can trust.
At 100% Pure, we want you to know exactly what goes into our products. That’s why we maintain an updated database of all our ingredients and their sources. Our founder and team of beauty experts are passionate about finding the best natural ingredients for your skin care needs. Here are some of our favorites!
You’ll find a comprehensive list of our product ingredients if you search our database, but that list is brief because we believe in the saying “less is more.” We apply this philosophy to both our ingredients and product application. The following are some nourishing ingredients we love for keeping skin looking vibrant.
This oil is derived from the nuts of the moriche palm tree and is rich in beta-carotene. Buriti oil contains antioxidants to help your skin ward off free radicals, as well as fatty acids to reduce fine lines and wrinkles. Additionally, buriti oil can provide extra protection from the sun when added to sunscreen.
Many of our products contain castor seed oil, which is a natural alternative to petroleum-based products. Castor oil is an excellent skin protector with analgesic and anti-inflammatory properties. It also works as an emollient, forming a protective layer over the skin to help keep moisture in.
Chia seed oil is rich in linoleic acid and has excellent antioxidant properties, making it great for protecting your skin against environmental stressors. Chia seed oil also works as an emollient, keeping your skin well hydrated.
The organic cocoa butter used by RMS is sourced from cold-pressed beans to preserve its unrefined state. This type of cocoa butter is rich in vitamin E, which does wonders for the skin.
Cocoa seed butter melts upon contact with the skin, making it an ideal ingredient for creams, lotions, and other cosmetics – like our fan-favorite Luminating Creme.
Coconut oil is a natural skin care product that has been used for centuries. It is packed with vitamin E, antioxidants, and skin-healthy enzymes. Lauric acid, which is found in coconut oil, has antifungal and anti-microbial properties that can help moisturize, condition, hydrate, smooth, and protect the skin. Coconut oil can even help clear acne-prone skin.
CoQ10 is a substance that is naturally found in the human body and some foods. This substance can help support your skin’s ability to renew itself, which could lead to a reduction in the appearance of sunspots. Additionally, using CoQ10 can improve your skin’s overall tone.
The oil extracted from the beans of the jojoba plant, otherwise known as a shrub, is called Jojoba Oil. This natural wonder grows in Mexico and other southwestern parts of America. Out of all oils, Jojoba Oil happens to be the closest match to our skin’s natural sebum production. Therefore, it is quickly absorbed into the skin without clogging pores or leaving a greasy residue behind. Another quality that makes Jojoba stand out from other oils is that it isn’t actually an oil—it’s a wax ester! It’s ideal for people with sensitive skin types too since its ingredients are gentle and pure.
Kakadu plum is an antioxidant powerhouse, with 50x more vitamin C than an orange. This potent vitamin helps firm and plump skin while supporting collagen and elastin for a youthful appearance.
This plant seed oil is a relatively new addition to natural skincare, but studies show it may be beneficial as an emollient. This oil is extracted from the seeds of a flowering plant common in California and other temperate climates, and can also help protect your skin against damage caused by free radicals.
Rosehip oil is rich in retinoic acid, vitamin C (which brightens skin tone), and various other fatty acids that are excellent for the complexion. By using a product with rosehip oil, you can improve your skin cell renewal process, resulting in more youthful-looking skin.
Shea butter, obtained from the seeds of the karite tree found in Africa, has natural fats that help moisturize and condition your skin. These benefits are gained only from organic and unrefined shea butter—not refined shea butter. Refined Shea Butter has been altered with chemicals that strip it of its potential nourishing properties for your skin.
Not only is tamanu oil rich in antioxidants, but it also contains lipids that help stimulate collagen production. This makes it an excellent choice for keeping your skin healthy and young-looking.
This oil is rich in fatty acids, which help to moisturize, soothe and soften skin.
Vitamin E is an excellent vitamin to use for your skin. Vitamin E helps moisturize your skin, keeping it soft and smooth. It’s also great for helping you reduce the appearance of sunspots and scars.
Vitamin E is a great way to keep your skin hydrated and protected.
There are many skincare ingredients in the U.S. that not only harm your body but also damage your skin. The following list contains some of the most destructive elements.
Antiperspirants commonly contain aluminum, which — although a heavy metal present in many skincare products — is increasingly shown to be harmful. 100% Pure guarantees that none of its products will use this ingredient, so you can purchase with peace of mind.
In the United States, fragrance companies can include anything in their products’ scents without disclosing that information to consumers.
Formaldehyde is a gas that’s present in many cosmetics, such as mascara, nail polish, and hardeners for natural or acrylic nails. Formaldehyde isn’t deliberately added to these products. Rather, it’s created when other ingredients combine with each other once they’re put into your cosmetics.
Though it is a known carcinogen that can potentially cause reproductive and developmental harm, this chemical is still added to many products for fragrance. It can also be found in skin lighteners and hair bleaches. Sometimes, it’s even used as a synthetic antioxidant.
Chances are if you know of any harmful chemicals in skincare products, it’s probably due to parabens. Paraben-free items are becoming more and more popular as they should be. Not only do they enter the bloodstream when applied topically, but studies have also found them in samples taken from breast tumors.
Talc that contains asbestos is naturally occurring, which is why it should never be used in any products. Even though the talc used in skin care products must have untraceable levels of asbestos, research suggests it may still be a carcinogen.
100% Pure uses natural silica in our products because it is an excellent light-diffusing agent. However, synthetic silica isn’t a good or desirable ingredient in your skincare, flashing back dangerously and causing inhalation problems.
Amorphous, non-crystalline form of our silica is safe for use in cosmetic products; therefore, you don’t have to worry about the negative side effects that come with synthetic Silica.
Not only is it great to know what ingredients are in your products, but it’s even better to know the company that makes them. When you trust a brand, you can feel confident and assured when purchasing any of its items.
Here at 100% Pure, we’re dedicated to providing our customers with the cleanest and most natural products on the market. Our ingredients are as close to their original state as possible, meaning they’ll be more beneficial for your skin and safe for your body overall.
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