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Know What You Put On Your Body

Understanding Clean Beauty and Its Impact on Your Health.

The term “clean beauty” was conceived by consumers and companies who desired a cleaner, more health-conscious choice within the largely unregulated realm of personal care items. Generally speaking, clean beauty products are those that lack components shown or believed to be detrimental to our wellbeing.

In order to provide more accessible options, the phrase “clean beauty” has been created as a way of categorizing products that are safer and healthier for people. Under this definition, clean beauty items exclude ingredients linked or believed to cause health issues in humans. In light of minimal industry regulations surrounding cosmetics, this term serves consumers who want an alternative choice with greater transparency.

Clean beauty must be nothing short of luxurious, high performing, and utterly captivating; from the shampoo you use regularly to a cream that enhances your complexion and leaves it glowing to a lip color used for special occasions – 100% clean beauty is guaranteed!100%Pure has revolutionized beauty products, making it easier than ever to avoid potentially hazardous ingredients. It’s time for conventional beauty companies to step up their game and follow suit.

It’s difficult to accept that traditional beauty companies use such ingredients in their products, yet it is a frequent and lawful practice. To give you more perspective, the FDA has forbidden 11 cosmetic components whereas the EU has prohibited 1,300! Although some argue that many of these 1,300 banned elements are rarely found in cosmetics or personal-care items.Compared to the EU, companies based in the US face fewer restrictions when it comes to product regulations. Consequently, these corporations continue adding hazardous elements such as carcinogens, irritants and endocrine disruptors in our everyday items like mascara, cleanser and conditioner.

At 100%Pure, we take extreme caution when examining ingredients. If research or ongoing testing reveals that an ingredient could pose potential health risks, our team will never include it in the products– even if removing it compromises product performance. Instead, safe alternatives are searched for and only then is the product released to customers.We are dedicated to the health of our customers and planet, which is why we thoroughly screen all ingredients used in our products against animal-derived materials, formaldehyde donors, BHT/BHA, benzophenone-3, parabens as well as other potential hazardous chemicals such as hydroquinone. triclosan polyacrylamides ethanolamines PFAS and many more that were once widely considered safe without any known issues but now have been proven to cause both environmental and health risks. We strive to provide you with only cleaner beauty choices so you can be sure that what you purchase has no adverse consequences on either yourself or nature!

Clean beauty advocates debunk myths of extensive “banned ingredient” lists, which could contain up to 5,000 chemicals – many of them never having been used in cosmetics. By challenging these misconceptions and educating consumers on the realities behind chemical formulations, we can ensure everyone has access to safe and effective products that meet their needs.At 100%Pure, we approach clean ingredient screening not as a numbers game but rather a risk and hazard assessment. Our team of scientists, toxicologists, and regulatory experts examine regulations from around the world (not just in the US or EU) to determine which ingredients are suitable for use. We go beyond simply checking whether an item is safe – our process ensures that every product meets high standards so you can trust what’s going into your skincare routine.

Don’t wait, stream it now!

HBO Max’s Not So Pretty stands as a four-part documentary series to combat the alarming truth about the beauty industry. By bringing together scientists, legal professionals, activists and other experts, this radical investigation unveils hazardous threats that popular conventional products can pose on our body – ranging from nasty hormone disruptors to asbestos particles in makeup and baby powder (which may trigger mesothelioma) or even hair loss among women following extensive use of certain items.

The filmmakers, Kirby Dick and Amy Ziering (Allen v. Farrow, On the Record, The Hunting Ground) investigate not just the health risks of this barely regulated industry but racism and environmental destruction as well in each 30-minute episode on hair, skin nails and makeup with astounding research and personal accounts. Streaming all four episodes at once is an irresistible temptation!

100% Pure keeps your skin clean

Watermelon Cucumber Water Locking Mist Intense Hydration. Ultra hydrating water mist naturally reinvigorates dehydrated skin cells and reduces signs of aging by locking in cactus juice, watermelon hydrosol, and hyaluronic acid.

Vitamin C Serum Stabilized vitamin C boosts collagen + elastin production. Lightweight, stabilized vitamin C serum helps firm and brighten skin tone while promoting collagen production, and deeply hydrating skin with soothing aloe.

Coffee Bean Caffeine Eye Cream De-puffs, boosts circulation, and brightens dark circles with caffeine from coffee and green tea. Anti-aging vitamins and rosehip promote a youthful eye area.

Beware of the Word “Fragrance” on an Ingredients Label!

Cosmetic companies are not obligated to reveal the contents of trade secret ingredients that they use in their products, including fragrances. If a company wishes to keep an ingredient off its labels, all it has to do is hide it under the protective umbrella of “fragrance”–that way they can utilize said ingredient without having to declare it on their packaging.It is frightening to think that product labels may conceal thousands of potentially hazardous ingredients, masked under terms like “fragrance” and “parfum”. These devious trade-secrets can be found in skin-care products, makeup, fragrances, hair care items or bath products. It is crucial for us to understand why clean perfume matters so much – here’s a guide on how we can do just that!

Fragrances in 100%Pure Products

The captivating appeal of a tantalizing perfume lies in the air of mystery that it carries. Our clean fragrances are no exception, but they offer something otherworldly—a transparency unlike any seen before in the fragrance industry: each exquisite and intoxicating element is precisely stated on the label.

Pink Grapefruit Nourishing Body Cream Luxuriously creamy body lotion enriched with potent anti-aging vitamins, energizing green coffee, and brightening vitamin C for soft, youthfully supple skin.

Coconut Whipped Body Butter Thick and decadent Coconut Whipped Body Butter deeply moisturizes and softens using creamy cocoa, shea, and avocado butters, with added hydration from aloe and rose hydrosol.

Uncovering the Alarming Effects of Endocrine Disruptors: Why You Should Be Worried

Hormone-mimicking chemicals are known as endocrine disruptors and can be found in parabens (commonly used preservatives with words ending in “-paraben” such as butylparaben), chemical sunscreens, etc. Endocrine disruptors disturb the normal functioning of our body’s essential rhythms including metabolism, mood, and reproductive processes controlled by the endocrine system.Endocrine disruptors are especially hazardous because they come in very small doses, allowing them to mimic our natural hormones and modify their production levels as well as how these hormones function. These endocrine disruptors have been linked to life-threatening health issues such as reproductive problems, birth defects, metabolic diseases, and cancer – something that parents should take into special consideration since little ones possess a more sensitive developmental system.

Did you know that products containing carcinogenic elements are still legally sold in the beauty industry? 

It’s nearly impossible to believe, but it’s true – a plethora of hazardous ingredients perceived as potential carcinogens are regularly used in beauty and personal-care items without any limitations. Appallingly enough, this is completely permissible under the law.

The conventional beauty sector often employs the argument of “the dose makes the poison,” as a way to justify using ingredients with potentially adverse effects on human health — arguing that because there is insufficient evidence or data regarding long-term toxicity, or simply because only small amounts are used, it’s safe enough.At 100%Pure, our focus is on the long-term and cumulative exposure of ingredients in beauty products, food and beyond. We believe that it’s better to be safe than sorry – so why run the risk if we don’t need too? With effective solutions easily available out there without any potentially hazardous components, prevention has never been easier or more accessible when it comes to looking after ourselves.

One of the most hazardous carcinogens to be conscious of is formaldehyde, which unfortunately can often be found in makeup, shampoo, body products. and more. Even worse: it’s not typically listed on labels; instead what appears are ingredients that release Formaldehyde when exposed to water as they begin breaking down into molecules of formaldehyde over time.When shopping for cosmetics, keep an eye out for the following potentially harmful ingredients: 2-bromo-2-nitropropane-1,3 diol (bronopol); diazolidinyl urea; DMDM hydantoin; imidazolidinyl urea; sodium hydroxymethylglycinate and quaternium -15. Fortunately, a few retailers are beginning to recognize these hazards and have prohibited them in their products. These include clean beauty brands like 100%Pure!

How Far Have We Come in the Regulation of Clean Beauty?

In 1938, President Franklin D. Roosevelt’s signature on the Federal Food, Drug, and Cosmetic Act (FD&C) severely limited the FDA’s authority to require companies to reveal ingredients in their products; moreover, it denied them adequate funds  for evaluating potentially hazardous substances- a ruling that still stands today. It was not until 2019 when Senators Dianne Feinstein (D-California) and Susan Collins (R-Maine), cosponsored The Personal Care Products Safety Act in order to address this pressing issue.Despite the significant backing of several large companies like Johnson & Johnson, Procter & Gamble, Revlon, L’Oréal, Estée Lauder and Unilever to pass this legislation – which would have made it mandatory for cosmetics businesses to register their establishments with the FDA and provide ingredient lists featuring detailed measurements of each element- the motion failed.

At present, Congress is actively reviewing a collection of bills called the Safer Beauty Bill Package. These legislations have the goal to prohibit eleven hazardous chemicals including mercury, formaldehyde, parabens and phthalates, phenylenediamines (chemicals utilized in hair dye) as well as all PFAS or “forever” compounds. They additionally would demand cosmetic companies to disclose their flavorings and fragrance elements while also ensuring supply chain transparency.As women of color and salon workers are amongst the most highly-exposed populations to toxic chemicals, we have tailored an action package that specifically addresses these two groups. Right now is a critical time since several bills related to this issue are being considered by our legislators. Therefore, if you share the same view as us – that beauty products should not contain ingredients known to be harmful for humans – please reach out and make your voice heard!

GREENWASHING, CLEAN-WASHING, & SCIENCE-WASHING – The Unfortunate Reality in the Marketplace

Despite the presence of organizations like the FTC’s Green Guides, many companies are still able to mislead consumers with terms such as “natural,” “green,” and “eco.” Even more confusing is that a company’s definition of “clean” can vary significantly among them. In other words, these regulators have not been successful in curbing greenwashing or ensuring accuracy in product marketing terminology.The unregulated beauty world has caused some misconstrued science and paranoia. But we must remember, “clean” or “natural” does not always mean the product is cleaner, safer, or more sustainable; likewise “synthetic” doesn’t indicate it’s harmful either. The clean beauty movement isn’t ideal as of yet- however at 100%Pure our mission entails keeping up with this ever-changing progression in an open manner.


Our team at 100%Pure is dedicated to upholding our clean beauty standards across all of our products, editorial stories, and even in the creation of our own beauty lines. We strive for a higher level of quality assurance with every decision we make when it comes to creating cleaner and safer beauty solutions for everyone.For us, clean means products crafted without several ingredients linked to dangerous health effects such as endocrine disruption and cancer. We avoid parabens, phthalates, resorcinol, PEGs, ethanolamines, chemical sunscreens, BHT PFAS and heavy metal compounds that have a negative effect on our wellbeing or the environment.

We examine the published and ongoing scientific research thoroughly to determine which ingredients are suitable for our products, while steering clear of any obvious culprits. After all, who would want antifreeze (propylene glycol) in their skincare? At the same time, we value incredible scents, highly effective performance and aesthetically pleasing pigments – so it’s no surprise that we create luxurious beauty products within these specifications! Is making cleaner items more difficult or pricey? Absolutely. But at the end of the day a healthier product is worth every effort.Absolutely! Clean beauty is no longer a compromise of quality, performance, or luxuriousness; it’s simply amazing. We at 100%PURE are committed to making sure that people can make an informed decision with their purchases and ultimately eliminate the uncertainties in fragrances and skincare products. By using our services (or any other clean beauty providers), you will help us get closer to this goal!

At our company, we are passionate about creating and selling all-natural beauty products that not only make you look good but also feel great. 

Richly foaming shower gel lifts away dirt, oil, and impurities while rehydrating thirsty skin with coconut oil, soothing aloe, and mineral-rich red algae.crafted with top-notch clean ingredients, our award-winning skin care, hair care, fragrance, and body products are created to be both safe enough for young ones yet strong enough for sun seekers. From the most pampered spa goer to those seeking a powerful transformation of their look and feel – we have something luxurious waiting just in time!

For your skin, hair and body

Nourish your body from the outside in with products designed to enhance and protect your skin, hair, and physique.

Eucalyptus Shower Gel Richly foaming shower gel lifts away dirt, oil, and impurities while rehydrating thirsty skin with coconut oil, soothing aloe, and mineral-rich red algae.

18.3% Active Ingredients Vitamin C Glow Max Bright Mask Turn a dull complexion into a refreshed, luminous and hydrated glow with this enriching vitamin C concentrated treatment that will leave your skin utterly radiant.

Fruit Pigmented® Rose Gold Palette This rose gold makeup palette is a treasure trove of warm metallics and stunning shimmer. Deluxe fruit pigmented® palette includes a highlighter, blush, and 3 eye shadows.

Establishing a Ritual and Routine can be beneficial in cultivating strong habits that lead to success..

We are firm advocates of habit and ritual in life, particularly with regards to self-care; the routines that get us up in the morning as well as aid us unwind at night.


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