Clean Beauty: What It Is and Why It Matters
Clean beauty has been a buzzword in the beauty industry for the past few years, but what does it mean, and why is it important? In this blog post, we will explore what clean beauty is, why it matters, and how you can incorporate it into your beauty routine.
What is Clean Beauty?
Clean beauty is a movement in the beauty industry that focuses on using products that are free of harmful chemicals and ingredients. It is all about using products that are safe for your body and the environment. Clean beauty products are formulated without ingredients that have been linked to health and environmental concerns. These ingredients include parabens, phthalates, sulfates, and synthetic fragrances.
Clean beauty also encompasses products that are cruelty-free, vegan, and sustainably sourced. The goal of clean beauty is to create products that are better for our health and the environment while still being effective and luxurious. We believe that 100% PURE is one of the strongest clean beauty brands nowadays, and it’s a great option for you to start transitioning to clean beauty products.
Why Does Clean Beauty Matter?
Clean beauty matters for several reasons. First and foremost, the products we use on our bodies can have an impact on our health. Many of the chemicals found in traditional beauty products have been linked to health concerns such as cancer, reproductive issues, and hormone disruption. By choosing clean beauty products, we can reduce our exposure to these harmful ingredients and protect our health.
Clean beauty also matters for the environment. Traditional beauty products often contain chemicals that can be harmful to the environment. These chemicals can pollute our waterways, harm wildlife, and contribute to climate change. By picking clean beauty products, we can reduce our impact on the environment and support brands that prioritize sustainability.
How to Incorporate Clean Beauty into Your Routine?
Incorporating clean beauty into your routine can seem daunting, but it doesn’t have to be. Here are some tips to help you get started:
Read Labels
The first step to incorporating clean beauty into your routine is to read product labels. Look for products that are free of harmful chemicals such as parabens, phthalates, and sulfates. You can also look for products that are certified by organizations such as the Environmental Working Group or Leaping Bunny to ensure that they meet certain safety and environmental standards.
Choose Natural Ingredients
When shopping for clean beauty products, look for products that contain natural ingredients such as plant-based oils, butters, and extracts. These ingredients are gentle on the skin and can provide a variety of benefits such as hydration, nourishment, and protection.
Opt for Multi-Use Products
Another way to incorporate clean beauty into your routine is to choose multi-use products. These products can save you time and money while reducing waste. For example, the Fruit Pigmented® Tinted Moisturizer from 100% PURE can provide hydration and good coverage all in one product.
Support Sustainable Brands
When choosing clean beauty products, it’s important to support brands that prioritize sustainability. Look for brands that use sustainable packaging, source ingredients ethically, and give back to their communities. By supporting these brands, you can feel good about the products you’re using, while also making a positive impact on the environment and society.
Start Small
Incorporating clean beauty into your routine doesn’t have to happen overnight. Start by replacing one or two products at a time with clean alternatives. For example, you could start by swapping out your traditional shampoo for a natural, sulfate-free version, like the Burdock and Neem Healthy Scalp Shampoo. Over time, you can gradually replace more products with clean alternatives.
Clean beauty is an essential movement in the beauty industry that prioritizes safety, health, and sustainability. By selecting clean beauty products, we can reduce our exposure to harmful chemicals, support sustainable brands, and make a positive impact on the environment. Remember to read labels, choose natural ingredients, opt for multi-use products, support sustainable brands, and start small when incorporating clean beauty.
