A cruelty-free brand should not conduct or commission any animal testing on its finished products, ingredients, or formulations.
Cruelty-free brands strive to use ingredients that are not derived from animals. They avoid using animal by-products such as animal fats, animal oils, or animal-derived collagen
Cruelty-free brands typically ensure transparency in their supply chain, requiring suppliers to provide documentation and assurances that their ingredients are not tested on animals.
Many cruelty-free brands seek third-party certifications or accreditations from recognized organizations like Leaping Bunny, PETA, or Choose Cruelty-Free.
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