Say No to Animal Testing
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Choose Cruelty Free Products

No Animal Testing

A cruelty-free brand should not conduct or commission any animal testing on its finished products, ingredients, or formulations.

Ingredient Sourcing

Cruelty-free brands strive to use ingredients that are not derived from animals. They avoid using animal by-products such as animal fats, animal oils, or animal-derived collagen

Supply Chain Transparency

Cruelty-free brands typically ensure transparency in their supply chain, requiring suppliers to provide documentation and assurances that their ingredients are not tested on animals.

Third-Party Verification

Many cruelty-free brands seek third-party certifications or accreditations from recognized organizations like Leaping Bunny, PETA, or Choose Cruelty-Free.

About Free Bunni

Welcome to Free Bunni, your go-to source for all things cruelty-free! Our blog is dedicated to promoting compassion, conscious living, and ethical choices. We believe that beauty should never come at the expense of animal welfare, and we're here to guide you on your journey towards a more compassionate lifestyle.

At Free Bunni, we provide a wealth of information, tips, and resources on cruelty-free products, brands, and practices. Whether you're a beauty enthusiast, a conscious consumer, or simply curious about making kinder choices, our blog offers a wide range of articles, reviews, and guides to assist you.

Our Mission

Free Bunni is more than just a website; it's a transformative journey. By engaging with our content, you'll uncover a newfound love and appreciation for animals, nurturing a connection you never knew existed. We'll provide you with the knowledge, resources, and stories that will open your heart and make you an unwavering advocate for animal welfare.

But our mission doesn't stop there. We're here to guide you on your journey towards cruelty-free living. Discover our carefully curated selection of brands that prioritize compassion, offering products that are free from the taint of animal testing. Every purchase you make becomes a vote for change, supporting ethical practices and encouraging others to follow suit.

Cruelty-Free PURE POD

Pure Pod is a weekly podcast on clean beauty, health, and wellness. Join us as we interview experts and explore the latest trends in different spaces. Get insider tips, product insights, and stay informed on all things beauty and wellness!

Pure Pod Episode 1



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Ethical, cruelty-free brands follow key principles and guidelines.

By using cosmetics that are not tested on animals, you are taking a stand in support of animal welfare and sending a clear message to companies that you believe in ethical and sustainable practices.​


What does cruelty-free mean?

Cruelty-free means that no animals were harmed or tested on during the development, production, or testing of a product. It is a commitment to ethical and compassionate practices in the beauty industry. When you choose cruelty-free products, you are supporting brands that prioritize the well-being and rights of animals. Join us in advocating for a world where beauty and compassion go hand in hand.

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