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Clean Beauty Brands to Watch

Green Beauty Spotlight

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In a world where conscious consumerism is on the rise, clean beauty brands have emerged as a beacon of hope for those seeking ethical and sustainable options. These brands prioritize the use of natural and safe ingredients, ensuring that beauty products are not only effective but also safe for both consumers and the environment. Let’s explore three clean beauty brands, including 100% PURE, that are leading the charge in the realm of ethical and sustainable beauty.

100% PURE – Purely Fruit-Pigmented Beauty

At the forefront of clean beauty is 100% PURE, a brand that embraces the goodness of nature in its purest form. Founded by Susie Wang and James Wang, 100% PURE is committed to creating products that are free from harmful chemicals, synthetic fragrances, and artificial colors.

What sets 100% PURE apart is their innovative use of fruit pigments to add color to their makeup products. Imagine getting the radiant hues of lipsticks and eyeshadows from real fruits like berries and cherries. This ingenious approach not only ensures clean formulations but also infuses their products with the antioxidant-rich goodness of fruits.

From their Fruit Pigmented Ultra Lengthening Mascara to their Fruit Pigmented Better Naked Palette, 100% PURE offers a wide array of makeup products that deliver vibrant colors without compromising on purity.

Ilia Beauty – Clean, Conscious, and Colorful

Ilia Beauty is a clean beauty brand that believes in the power of conscious and clean formulations. With a commitment to using up to 85% organic ingredients, Ilia Beauty ensures that their products are not only safe but also high-performing.

Their range of makeup products features sleek and sustainable packaging made from recycled aluminum and glass. The brand also focuses on minimizing waste by offering refills for select products.

Ilia Beauty’s Limitless Lash Mascara, formulated with organic bee and carnauba waxes, delivers length and volume to your lashes without any harsh chemicals. Their Multi-Stick, available in a variety of shades, is made with natural oils and butters to add a touch of color to your cheeks, lips, and eyes.

RMS Beauty – Where Makeup Meets Skincare

RMS Beauty is a clean beauty brand that blurs the line between makeup and skincare. Founded by makeup artist Rose-Marie Swift, the brand emphasizes the use of raw, organic, and food-grade ingredients that nourish and rejuvenate the skin.

RMS Beauty’s signature product, the “Un” Cover-Up Concealer, is a cult-favorite that provides buildable coverage without clogging pores. Their Living Luminizer, made with coconut oil and beeswax, imparts a natural glow to the skin.

In addition to clean formulations, RMS Beauty takes sustainability seriously by using minimal and recyclable packaging. Their commitment to eco-friendly practices extends to their ingredient sourcing and production methods, making them a true leader in ethical and sustainable beauty.

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As the clean beauty movement gains momentum, brands like 100% PURE, Ilia Beauty, and RMS Beauty are paving the way for ethical and sustainable beauty options. These brands not only prioritize clean formulations but also take conscious steps to protect the environment.

By choosing these clean beauty brands, you can enjoy the benefits of effective and safe products without compromising on your values. From makeup products derived from fruit pigments to skincare infused with organic goodness, these brands have proven that beauty can be both luxurious and sustainable. So, make a conscious choice for your beauty regimen and explore the world of ethical and sustainable beauty with these three clean beauty brands to watch.

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