From a sultry smokey eye to a chic nude look, there's a natural eyeshadow out there for the job.
Some of us are obsessed with getting the latest shades of lipstick, while the rest of us? All about that eyeshadow. For something we’re wearing so intimately on a daily basis, it’s worth examining the safety of what you’re putting around your eyes. That’s where natural eyeshadow comes in. It’s time to dispel the myth that natural eyeshadow can’t be cute, glam, or up to par with whatever business we’re up to. From classy nude shades to lustrous pigments, here are the best natural eyeshadows to celebrate our beautiful selves.
Why choose a natural eyeshadow?
The skin around your eyes is extra thin and sensitive, so it’s important to take more care when it comes to eye makeup ingredients! We’re on the lookout for natural eyeshadows that are free of parabens, phthalates, fragrances, talc, and other ingredients that can cause irritation and even worse harm to your health. All of these gorgeous eyeshadows are cruelty-free too, so you can rest pretty knowing that you’ve picked the more healthful, ethical choice to color your eyelids with. Natural eyeshadows come in cream, powder, stick, and palette form, so they’re as easy to apply as conventional eyeshadow is!
Best natural eyeshadows
Fruit Pigmented® Pretty Naked Palette from 100% Pure
Cruelty-free, vegan, gluten-free
The mother of all nude eyeshadow palettes, featuring the soft girly aesthetic we all dream about. It launched in 2006, making it the first ever “naked palette” on the market. The powders have a hint of shimmer for a fresh dewy look. These soft pinks and rosy taupe eyeshadows are actually pigmented from antioxidant-rich fruits like pomegranate—another bonus you can brag about!
Image credit: Vapour Organic Beauty
Mesmerize Eye Color Radiant from Vapour Beauty
Cruelty-free
Who said natural beauty products can’t be trendy too? This natural eyeshadow boasts a range of eye-catching colors, from a cosmic lavender to a luxurious gold. Light sunflower oil and beeswax make this eyeshadow easy to apply and soothing to wear. It’s versatile too. Sweep onto eyelids for a smooth, sheer finish. The colors are easy to blend for an ombre look.
Laid Bare Eye Palette from Lily Lolo
Cruelty-free, vegan, gluten-free
Want a natural eyeshadow that’ll take you from day to night? This eye palette should do the trick. It features a range of shimmery and matte shades on a smooth base of antioxidant-rich plant oils. The shades are easily blendable and long-lasting. This natural eyeshadow palette is perfect for creating a smokey eye look for when you want to vamp up the drama.
Satin Matte Eyeshadow from Alima Pure
Cruelty-free, vegan, gluten-free
Prefer a matte finish instead? This natural eyeshadow is richly pigmented. The loose powder form allows for a natural finish that’s also easily buildable for a glam, dramatic look. Apply with a brush to easily achieve lasting full coverage that won’t crease or irritate eyes. It works as a handy brow filler too!
Eye Polish from RMS Beauty
Cruelty-free, gluten-free
These natural eyeshadows offer gorgeous colors with a glossy finish. The pigmentation is light for a natural glow-from-within look, and are buildable for more depth. Who said eyeshadow can’t double as eye cream too? The moisturizing coconut oil makes this cream eyeshadow perfect for those with dry skin.
Chamomile Eye Palette – Pretty from Ere Perez
Cruelty-free
These rosy vintage shades are perfect for a fresh, bright-eyed look. It features a mix of shimmery and matte pigments that can be layered for more coverage during special occasions. These eyeshadow palette includes chamomile oil—a natural anti-inflammatory that soothes sensitive skin around the eyes.
Ash and Ember Eye Soot from Ritual de Fille
Cruelty-free, gluten-free
This collection of natural eyeshadows give you the most flawless nighttime look you could ever wish for. They come with intense color in deeper shades, with just a hint of shimmer. It goes on creamy smooth, and because they’re free from wax, they won’t melt on your eyelids, and have serious staying power.
Eye Tint from Gressa
Cruelty-free, vegan, gluten-free
Ready for another versatile eyeshadow with stunning shades? This creamy eyeshadow offers high color payoff without fear of creasing or smudging. Apply with either fingers or brush. A little goes a long way to provide sheer to full color intensity. Try using the cream as a eyeliner to make your eyes pop!
Eye Shadow from Hush + Dotti
Cruelty-free
It’s true, a natural eyeshadow can be high-pigmented and long-wearing too! This cream eyeshadow is soft and blendable, but the grapeseed oil makes it lightweight enough to use for those with oily skin. It provides intense pigmentation, and doesn’t need to be layered on for color that can wow.
Nudist Multi-Use Color Duo from W3ll People
Cruelty-free, gluten-free
This cream eyeshadow is really an overachiever by also multitasking as a blush and lip tint. The handy little palette just may be all you need for a full makeup look. The sheer cream moisturizes skin with light plant oils, bringing a natural glow out of your complexion. These nude shades are flattering for all skin tones.
Pick your palette!
With less harmful synthetic ingredients to worry about, you’ll be free to paint your lids to your heart’s desire. From a mysterious smokey eye to a chic nude look, there’s always a natural eyeshadow out there to match your aesthetic. What’s your go-to eyeshadow look?
In need of more natural eye makeup inspo? Keep on scrollin’ through these guides:
10 Natural Eyeliners for An Effortless Cat Eye: With these natural eyeliners, nothing’s stopping you from rocking that cat eye on the daily.
Best Eyeliners for Tightlining: We’re talking defined eyes and lashes that look lusher—all with just a lil’ eyeliner.
10 Natural Mascaras to Suit Your Lash Needs: Everything you’ve ever wished for in a mascara can be found in a natural beauty product.
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